RLRevenue LayerStart a conversation
Ecommerce technology + growth

Build the layer
between traffic
and revenue.

Revenue Layer connects storefront engineering, Amazon growth, customer experience, analytics, accessibility, privacy, and delivery into one accountable commerce practice.

Explore the work ↘
Shopify✦Amazon✦Conversion✦Accessibility✦Privacy✦Analytics✦Delivery

What we do

Full commerce support, from storefront code to legal readiness.

Strategy that understands the code. Technical delivery that understands the customer. Governance that understands the risk. Every engagement is shaped around the outcome, not a preset package.

01

Storefront engineering

Build and improve the revenue critical storefront experiences customers use to discover, evaluate, and purchase products.

What we execute

  • Engineer modular Shopify sections, templates, landing pages, campaign modules, dynamic banners, navigation, PLP, PDP, cart, and account experiences.
  • Translate Figma into responsive Liquid, JavaScript, React, HTML, and CSS while preserving brand fidelity, accessibility, SEO, and performance.
  • Integrate apps, APIs, customer events, pixels, and vendor scripts with documented QA, UAT, rollback, and release validation.
Technical depth

Shopify Plus · Liquid · JavaScript · React · HTML & CSS · GitHub · Figma

02

Conversion, UX & personalization

Turn customer behavior into a measurable optimization backlog instead of relying on opinions or isolated design changes.

What we execute

  • Audit the complete funnel across homepage, navigation, PLP, PDP, cart, checkout, campaigns, and customer accounts.
  • Combine GA4, Hotjar, heatmaps, session behavior, Shopify analytics, Nosto reporting, and A/B test results to identify friction and missed demand.
  • Define each recommendation with the customer problem, hypothesis, KPI, effort, dependencies, and expected business impact.
Technical depth

GA4 · Hotjar · Nosto · Shopify Analytics · A/B testing · Merchandising

03

Privacy, consent & legal readiness

Make consent, accessibility, and tracking requirements work at the technical layer while giving legal teams clear evidence of actual storefront behavior.

What we execute

  • Inventory scripts, cookies, iframes, endpoints, local storage, session storage, app pixels, Customer Events, GTM, and checkout tracking.
  • Classify Essential, Analytics, Marketing, and Personalization technologies, then validate pre consent blocking, Reject All, opt out, and consent change flows.
  • Audit WCAG and ADA issues across semantic HTML, ARIA, keyboard use, screen readers, contrast, forms, and vendor widgets, then manage remediation through validation.
Technical depth

Osano · OneTrust · Pandectes · Shopify Customer Privacy API · GTM · WCAG

04

Amazon & marketplace growth

Support Amazon growth with a structured view of customer demand, storefront experience, content quality, and merchandising execution.

What we execute

  • Audit Storefront UX, navigation, content, keywords, pricing, promotions, product education, and A+ Content against customer search behavior.
  • Analyze branded and nonbranded search terms, impression share, click share, cart share, purchase share, and median purchase price to expose demand gaps.
  • Build a 30, 60, and 90 day roadmap with owners, KPIs, dependencies, and sequenced improvements for discoverability, education, and conversion.
Technical depth

Amazon Storefront · A+ Content · Search term analysis · Keyword architecture · Merchandising

05

Measurement, SEO & performance

Create a faster storefront and a measurement foundation leadership can trust when making revenue and marketing decisions.

What we execute

  • Audit GA4, GTM, Shopify Customer Events, app pixels, attribution, consent signals, duplicate events, bot traffic, and reporting discrepancies.
  • Improve Core Web Vitals through LCP, CLS, image, mobile, PLP, JavaScript, app embed, and third party script analysis.
  • Execute technical SEO and AEO across indexing, metadata, structured content, internal architecture, Search Console findings, and SEMrush opportunities.
Technical depth

GA4 · GTM · Elevar · Search Console · SEMrush · Lighthouse · Core Web Vitals

06

Connected retail & technical leadership

Connect digital storefronts, retail operations, product data, vendors, and leadership so complex commerce initiatives move from idea to adoption.

What we execute

  • Design Endless Aisle and in store commerce experiences that connect Shopify, product information, inventory, and display systems.
  • Manage vendors, agencies, Jira, scope, budgets, QA, UAT, launch approvals, store training, product accuracy, and adoption monitoring.
  • Translate technical findings into executive summaries, risk registers, vendor scorecards, implementation plans, and revenue focused roadmaps.
Technical depth

Shopify · Salsify · RLM · ELO displays · Jira · QA & UAT · Vendor governance

Cookie consent, privacy & legal support

Consent should work in the code, not only in the banner.

Revenue Layer turns privacy requirements into testable storefront behavior. We work alongside legal, marketing, eCommerce, and technology teams to reduce tracking risk while protecting essential shopping functionality and measurement.

01

Consent architecture

Implement and stabilize consent platforms across Shopify theme code, app embeds, Customer Events, app pixels, GTM, checkout, and third party scripts.

02

Audit & validation

Inventory scripts, cookies, iframes, local storage, session storage, and endpoints. Classify each as Essential, Analytics, Marketing, or Personalization, then test what loads before and after consent.

03

Legal ready evidence

Document risk, observed behavior, screenshots, test results, vendor responsibilities, remediation priorities, and executive summaries so legal teams have clear technical evidence.

Revenue Layer provides technical compliance support and documentation. Legal interpretation and advice remain with qualified counsel.

Built from real operating experience

250+ADA and accessibility issues identified per full site audit
10 ptsaverage performance lift on optimized builds
20%faster deployment workflows achieved
10–30%revenue opportunity range identified in prioritized growth roadmaps

Complete capability set

The work behind a healthy commerce operation.

Revenue Layer can own a focused audit, deliver a defined build, or operate as the technical layer connecting teams, platforms, agencies, and leadership.

01

Build & ship

  • Shopify themes, sections, landing pages, and campaigns
  • Figma to responsive, accessible front end experiences
  • Third party apps, APIs, pixels, and platform integrations
  • Magento, BigCommerce, and Salesforce Commerce experience
  • Browser QA, release validation, and deployment support
02

Measure & optimize

  • GA4, GTM, Customer Events, app pixels, and attribution
  • A/B tests, heatmaps, funnel analysis, and user behavior audits
  • SEO, AEO, Search Console, technical content, and indexing
  • Lighthouse, LCP, CLS, mobile, image, and script performance
  • Personalization, merchandising, and recommendation strategy
03

Operate & lead

  • QA, UAT, Jira, agencies, vendors, budgets, and scope
  • Executive summaries, risk registers, audits, and roadmaps
  • Cross functional delivery with legal, marketing, IT, and finance
  • Vendor evaluation, implementation validation, and accountability
  • Store training, platform adoption, and ongoing optimization

Platform experience

Commerce

Shopify Plus, Amazon, Magento, BigCommerce, Salesforce Commerce Cloud

Growth & experience

Nosto, Hotjar, Klaviyo, Listrak, Yotpo, Gorgias, Forter

Data & discovery

GA4, GTM, Elevar, Search Console, SEMrush, Lighthouse

Privacy & operations

Osano, OneTrust, Pandectes, Salsify, RLM, Jira, Figma

How we work

Clarity first.
Then momentum.

01

Diagnose

Find the friction, compliance exposure, measurement gaps, and missed revenue across the storefront and its systems.

02

Prioritize

Turn findings into a focused roadmap tied to customer impact, risk, effort, and commercial value.

03

Deliver

Build, coordinate, test, document, and launch the work with clear ownership at every step.

04

Improve

Measure what changed, monitor the platform, and define the next best move.

Independent by design

About Revenue Layer

Technical depth.
Commercial instinct.
Human judgment.

Revenue Layer LLC was founded to bring front end engineering, luxury retail insight, marketplace strategy, eCommerce operations, accessibility, privacy governance, analytics, and executive communication into one focused practice. The result is a company that can see the whole system, explain what matters, and move the work forward.

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revenue layer.

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